Advertisement No. CRPD/SCO/2013-14/15
Job Profile
• Assess various Media Channels available in the market and align the advertisement/publicity budget of the Bank, ensuring cost optimization, media mix and time period.
• Measure the effectiveness of the Bank’s advertising campaigns in all media and suggest ongoing strategies for their improvement.
• Rationalize the Bank’s spending on publicity campaigns.
• Conduct market research, identify new avenues of media and digital marketing and put up recommendations to all business verticals.
• Help the Business verticals in organizing events, campaigns and exhibitions for the promotion of products and services.
• Create Media releases and Press releases and assist in product presentations by all business verticals.
• Handle issues relating to advertisement and in-house publications of the Bank and price negotiation with the empanelled vendors.
• Manage marketing tools such as leaflets, posters, hoardings, pamphlets and advertisements in print and visual media.
• Plan advertisement Budget of the Bank and negotiate rates with the advertising agencies.
• Prepare monthly expenditure report of ad spend including expenses involved in marketing products and services.
Qualifications & Experience
Age – Maximum 40 years
Post Graduate in Mass Communication/ Advertising/Marketing OR MBA in Mass Communication/Advertising/Marketing from a recognized university or reputed AICTE approved institute.
Minimum 5 years of experience in similar position in Bank or Financial Institution or any Public Sector
Period of Contract
3 Years subject to satisfactory review of performance after every 6 months.
Compensation
The total emoluments (CTC) will be Rs 12 lacs per annum on cost to Bank basis.
Selection Procedure
• Selection will be based on Case Study, Group Discussion and Personal Interview.
• Candidates will be short-listed for Case Study, Group Discussion and Personal interview, based on their qualification and experience.
How to Apply
• Candidates should have valid email ID which should be kept active till the declaration of results.
Online Application
i) Candidates will be required to register themselves online through Bank’s website www.statebankofindia.com or www.sbi.co.in and pay the application fee using debit card/credit card/ Internet Banking.
Payment Fees
I. Application fees 500/-
II. Fee payment will have to be made online through payment gateway available thereat.
Documents To Be Posted
A printout of the application registered online along with photocopies of Proof of Date of Birth ,Educational certificates/mark-sheets, Experience certificates(indicating area and period of service),Proof showing details of compensation package of present employment and also a write up on work responsibility/ special achievements.
Sent to post box number 11504, Nariman Point, Mumbai – 400021 so as to reach the address by 22nd March 2014. The application received without these enclosures will be rejected.
Online registration of application and payment of fees from: 03-03-2014 to 15-03-2014
Find more details on State Bank of India Recruitment for Assistant Vice President Media Contractual Appointment Mumbai
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